Temple University | Content Strategy and UX Writing
My work with Temple University’s School of Sport, Tourism, and Hospitality Management gave me a deeper understanding of the content needs of higher education and the audiences it serves. I partnered across teams to create clear, user-centered narratives for graduate programs, alumni engagement, and donor support. This included developing long- and short-form site content showcasing curriculum and career outcomes, producing editorial features with alumni and industry partners, and crafting messaging frameworks that helped prospective students and donors understand the value of investing in STHM’s future.
Highlighting a Master’s Program Built for a Sports-Driven City
When Temple University’s School of Sport, Tourism, and Hospitality Management re-architected its website, they needed a content approach that could elevate their new Master of Science programs while staying true to Temple’s academic credibility. Our challenge was to balance the rigor of a nationally respected university with the energy of a program rooted in a city that lives and breathes sports culture.
I developed an editorial-style narrative that guided prospective students through program benefits, curriculum highlights, and career outcomes in a way that felt dynamic and easy to absorb. Visual and conceptual breaks helped pace the experience, featuring alumni stories, partnerships with professional teams, and real employment pathways. The result was a page that made the programs feel both academically strong and deeply connected to the momentum of Philadelphia’s sports and hospitality industries.
Showcasing a Master’s Program Built for the Future of Hospitality
The MS in Hospitality Management needed a content approach that underscored the credibility of the program while highlighting the breadth of opportunities in the hospitality industry. I developed a narrative that showcased Philadelphia’s tourism landscape, real alumni career paths, and the many directions a hospitality degree can lead, reinforcing the program’s strength and professional relevance.
Sustaining Student Success in Rapidly Evolving Industries
Alumni support is vital to keeping STHM competitive in rapidly evolving industries like sport and tourism. I created messaging that clarified how philanthropy directly empowers students—through enhanced learning opportunities, career development, and program innovation. The goal was to engage an already committed alumni community with content that was clear, honest, and focused on impact.