Ted Gibson Beauty | Product and E-Commerce Copywriting

In the early 2000s, celebrity hairstylist Ted Gibson launched a luxury beauty brand that would become a household name — with clients like Angelina Jolie, Janelle Monáe, and Anne Hathaway, and credits on the covers of Vogue, Cosmopolitan, and Lucky. I joined Ted Gibson Beauty as the first staff copywriter and later became Senior Copywriter. My work focused on writing product descriptions, e-commerce copy, and retailer content for partners like Sephora, C.O. Bigelow, and Beauty.com. This role gave me early experience in brand voice development, luxury positioning, and cross-platform storytelling in a fast-paced, high-profile beauty startup.