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Inspiring Holiday Gift Ideas for Distributors ASI published a range of industry magazines designed to inspire distributor shopping habits during key buying seasons like the holidays. For this mini-catalog, I developed editorial themes and product narratives that helped distributors see how curated items could meet real client needs and translate into meaningful gift ideas. My role included shaping a clear, visually driven flow, crafting copy that balanced creativity with practical selling points, and collaborating with designers on pacing and hierarchy to ensure the catalog was both easy to navigate and compelling to shop. The result was a seasonal marketing tool that drove product discovery, supported distributors with ready-made ideas, and reinforced ASI’s position as a trusted resource for holiday buying inspiration. https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/1657477115469-8EIT69Q51P8D1XQDWDTO/Screen+Shot+2022-07-06+at+4.43.56+PM.png Advertising Specialty Institute https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/1657477432793-PZZ64IHPYDSAL2VQ2ZJR/Screen+Shot+2022-07-06+at+4.48.06+PM.png Advertising Specialty Institute https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/1657477816935-S5JBF0YRVTNRFCLYMFCB/Screen+Shot+2022-07-06+at+4.44.32+PM.png Advertising Specialty Institute https://www.michaelkellywrites.com/new-page-1 daily 0.75 2025-11-16 https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/1657483520595-T1YDTTBGF8QSJ9VPLISN/Screen+Shot+2022-07-10+at+3.51.16+PM.png Agency M https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/1657483757714-D7BXG5R82RE8PHGKIT9Y/Screen+Shot+2022-07-10+at+3.52.21+PM.png Agency M https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/1657484018784-VUY7OCXNY2S23UMY283K/Screen+Shot+2022-07-10+at+3.51.55+PM.png Agency M https://www.michaelkellywrites.com/new-page-2 daily 0.75 2025-11-16 https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/1658081593713-JWIGFEEZ9E2HX11O9Y1L/beautydotcom1.jpg Ted Gibson Beauty https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/1658081863454-66LRZQMDFUVZGVQ94ZTH/beautydotcom2.jpg Ted Gibson Beauty https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/1658081923598-YGWOZUYFLFKILX20KOO9/beautydotcom3.jpg Ted Gibson Beauty https://www.michaelkellywrites.com/lowes daily 0.75 2025-12-29 https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/2944a885-9e3a-4945-a41d-3fee39a1a077/Screenshot+2025-12-17+at+1.02.17%E2%80%AFPM.png Lowe's Home Improvement https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/3a92cd57-f6f6-435a-8fa4-d550599b1655/Screenshot+2025-11-23+at+3.46.53%E2%80%AFPM.png Lowe's Home Improvement https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/2887dde5-25a6-48af-b83c-24c06eba908d/Screenshot+2025-11-23+at+3.56.10%E2%80%AFPM.png Lowe's Home Improvement https://images.squarespace-cdn.com/content/v1/62b7292f33f81c34a541c32d/78354fe7-d849-404c-a284-5141cef3f5c4/Success+Screen+Post+Research+Brainstorm.jpg Lowe's Home Improvement